Category: Uncategorized

  • Perched

    Perched

    As we see the world around us we mostly see what we want to see. This subjective perspective can be quite limiting if we have to truly taste what the world has to offer. But do we even understand this limitation? As UX practitioners we like to say we can step into the user’s shoes…

  • “ kitney Aadmi the?”

    “ kitney Aadmi the?”

    When Salim-javed wrote this timeless dialogue they relied on just the simple turn of phrase to add spice to the Gabbar charm. But did they know it would become so iconic? Wasn’t it this instinct to find what tickles the masses that made them legends? A classic fight back from the creatives across ad agencies…

  • Where is Maya?

    Where is Maya?

    Look around you and spot something in purple. Did you? Chances are you spotted something that you’d not seen earlier. You know how it works- confirmation bias makes us see what we want to see. To the extent we see something that’s not even there. Ancient scriptures have captured this illusory nature of reality and…

  • Expression of intent

    Expression of intent

    Writing an essay at the crack of dawn was never my cup of tea. I’m more of a coffee person. When the need to start putting together the various influencing thoughts, synthesize and form a coherent idea became unputdownable I had no choice. So I began this writing therapy. A simple example of an overflowing…